Name: George Age: 15
Average day: Goes to School to do his GCSE's. comes home to watch cartoons while eating buttered crumpets, then goes out to play with his mates.
Hobbies and interests: skateboarding, preme.
Spending power: £30 a week. unemployed.
Typical media consumption per day: 2 hours of television per day, 3 hours on the internet.
Why the animation will appeal to them (look, style of animation, themes, main character, humour): George likes the animation due to the obscureness of the animation and the how random the storyline is, you really don't need to pay attention to the cartoon to enjoy it, therefore it can be put on while he does work or when he is chilling with his mates, so he can stay sociable and have a laugh with his mates while still watching the animation.
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